VR Immersive Experience R&D Between the UK & China (2021)

  • Talk Show
  • 2h 34m

Led by Goldsmiths, University of London, the “IIIE UK-Shanghai Consortium” includes leading UK arts, cultural, immersive, and digital content partners (RSC, National Theatre, Maze Theory, Dream Reality Interactive, Philharmonia), alongside leading Shanghai arts, tech, immersive and academic partners.

The project aims to enable the exchange of a critical mass of individuals experienced in cross-national collaboration and a more widely diffused understanding of cross-cultural working in both markets. The project will address a range of critical research questions. First, what new opportunities and challenges will 5G-enabled interactive experiences bring? Second, how can China and UK technologists and creatives best work together? Third, what new monetization models will best realise the fruits of these endeavours? And last but not least, what are the necessary ethical considerations given rapid advances in AI and immersive? We will address these research questions through networking events, online and in-person workshops, and via large-scale and in-depth audience and market research (including XR user studies) conducted in both countries.


Dr. Sylvia Xueni Pan, Lecturer in Virtual Reality, Goldsmith, University of London


Prof Jonny Freeman, Academic Lead Knowledge Exchange, Prof in Psychology, Goldsmiths College, University of London, and Managing Director, i2 media research limited

Sarah Ellis, Director of Digital Development at Royal Shakespeare Company

Prof Pearl Wang, Associate Professor at the Institute of Cultural and Creative Industry (ICCI), Shanghai Jiao Tong University (SJTU)




United Kingdom