Date & Time: 9th April, 13:00 BST | Format: Live on Zoom | Register here.
Led by Goldsmiths, University of London, the “IIIE UK-Shanghai Consortium” includes leading UK arts, cultural, immersive and digital content partners (RSC, National Theatre, Maze Theory, Dream Reality Interactive, Philharmonia), alongside leading Shanghai arts, tech, immersive and academic partners.
The project aims to enable the exchange of a critical mass of individuals experienced in cross-national collaboration and a more widely diffused understanding of cross-cultural working in both markets. The project will address a range of critical research questions. First, what new opportunities and challenges will 5G enabled interactive experiences bring? Second, how can China and UK technologists and creatives best work together? Third, what newmonetisation models will best realise the fruits of these endeavours? And last but not least, what are the necessary ethical considerations given rapid advances in AI and immersive? We will address these research questions through networking events, online and in person workshops, and via large-scale and in-depth audience and market research (including XR user studies) conducted in both countries.
Dr Sylvia Xueni Pan, Lecturer in Virtual Reality, Goldsmith, University of London
Prof Jonny Freeman, Academic Lead Knowledge Exchange, Prof in Psychology, Goldsmiths College, University of London, and Managing Director, i2 media research limited
Sarah Ellis, Director of Digital Development at Royal Shakespeare Company
Prof Pearl Wang, Associate Professor at the Institute of Cultural and Creative Industry (ICCI), Shanghai Jiao Tong University (SJTU)
Please register your place here. A Zoom link invitation will be sent to you 24 hours before the event.
The views expressed by panellists do not necessarily reflect those held by the UK- China Film Collab nor Chinese Cinema Season.